LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Today, the popular B2B social network announced that it hit a major milestone, surpassing 100 million users. LinkedIn is now growing at about one million users per week, with a new professional joining the site every second. LinkedIn is growing globally with more than half of its users outside of the U.S., located in more than 200 countries and territories around the world.
To celebrate this major milestone, LinkedIn created an inforgraphic demonstrating the growth and scale of its platform.
Marketing Takeaway
With its continued growth, LinkedIn has established itself as the premier B2B social network. As a marketer looking to drive leads for your business, you need to understand how your target audience uses LinkedIn. Research LinkedIn groups, discussions and answers to see how you can leverage these content discovery channels for your business.
Remember that the rules of inbound marketing apply to LinkedIn, too. You should be sharing and creating relevant and non-promotional content about your industry to build connections that will help drive leads and new business. Also, don't forget that search engine optimization isn't limited to Google only. Make sure that your LinkedIn profile is optimized for the keywords and phrases that potenital customers would be looking for as they search LinkedIn.
How much more do you think LinkedIn will grow?LinkedIn Best Practices from LinkedIn's Top Marketing Community
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